The cosmetics industry faces three major challenges in the 21st century: lack of transparency, a real focus on people's health and the sustainability of the planet.

Lusty is a community for people who care about their health. Natural food supplements backed by science that get results for your body and skin and promote a sustainable planet.

Lustycare is proud to have Prof. Maurizio Battino, recognised as one of the most influential researchers in history according to the most advanced information, software and training company in the market, Thomson Reuters, as one of the partners and one of the great references of the brand. Battino is Associate Professor of Biochemistry in the Department of Clinical Sciences at the Polytechnic University of Marche in Italy. He is also scientific director of the European Atlantic University and visiting professor at Jiangsu Chinac University, director of Nutrition and Health Projects and FUNIBER Masters in Spain and Italy.

With more than 35 years of experience in bioenergetics and food research, especially in natural antioxidants, he has been recognised as one of the most cited researchers by the Clarivate Analytics agency. This recognition is reserved for only 0.1% of researchers worldwide and honours scientists who have published articles with an exceptional number of citations. In large part, this list recognises the most influential scientific minds in the world.